Anti-Scam Conference Japan 2026

Event Overview

Building a strong cross-industry, public-private “shield” for the digital space. The conference will feature the first progress report of the Japan Anti-Scam Alliance (JASA), announcements on global partnership frameworks, and multiple panel discussions on how the industry can build effective collaboration to break the scam kill chain.

Name

Date & Time

Wednesday, August 26, 2026, 9:30 AM – 6:00 PM (Doors open at 9:00 AM)
* A networking reception will be held at the same venue after the event.

Venue

Google Shibuya Office Event Space
Shibuya Stream, 3-21-3 Shibuya, Shibuya-ku, Tokyo

Organizer

Japan Trust & Safety Association (JASA Secretariat)

Endorsement

JETRO, Japan Cybercrime Control Center (JC3), Nippon Association of Consumer Specialists (NACS), International Intellectual Property Protection Forum (IIPPF), Council of Anti-Phishing Japan, Japan Interactive Advertising Association (JIAA) (in no particular order)

Cooperation

Google, Trend Micro, Global Signal Exchange (GSE), Global Anti-Scam Alliance (GASA), etc.

Participants

Approx. 250 participants from relevant companies, industry groups, government agencies, media, etc.

Admission

Free (pre-approval required)

Morning Sessions

Morning Session 9:30 – 12:00

Morning session announcing the start of JASA: introduction of the JASA framework, announcement of partnerships with global organizations, guest greetings, photo session, etc. This program is open to the media.

Afternoon Sessions

Afternoon Session 13:00 – 18:00

Sessions and panel discussions by experts from Japan and abroad: four panels and related sessions following the scam kill chain (the phases from initial contact to victimization), held in a closed format not open to the media.

Program

The event consists of morning and afternoon sessions. * The program and participating organizations include those still being finalized and are subject to change without notice.

Morning Session

Morning Sessions

9:00 – 9:30

Registration begins (5F Reception)

9:30 – 9:40

Opening Speech

JASA Launch Greeting
Japan Trust & Safety Association (JTSA): Takeaki Kanaya, Representative Director
Introduction of JASA
Japan Trust & Safety Association (JTSA): Kiyotaka Tanaka, Director and Secretary General

9:40 – 9:48

Partner Speech by Google (Significance of the event / alliance)

Google: Laurie Richardson, VP Trust & Safety

9:48 – 9:56

Partner Speech by Trend Micro (Significance of the event / alliance)

Trend Micro: Akihiko Omikawa, Vice President

9:56 – 10:20

Global Connection Session (Introduction of the global partnerships concluded)

Global Signal Exchange (GSE): Lucien Taylor, CTO
Global Signal Exchange (GSE): Katie Miles, Operations Manager
Global Anti-Scam Alliance (GASA): Brian Hanley, Asia and Pacific Director
Global Coalition to Fight Financial Crime (GCFFC): Debra Au, Chair, Asia Pacific Chapter (Online)
Japan Trust & Safety Association (JTSA): Kiyotaka Tanaka, Director and Secretary General (Moderator)

10:20 – 10:30

National Police Agency Lecture (Scam situation in Japan)

National Police Agency: Junichiro Kan, Councillor, Commissioner General's Secretariat

10:30 – 10:40

Guest Greetings

Yasuhiro Hanashi, Member of the House of Representatives

10:40 – 10:50

Photo Session

Alliance key stakeholders (industry groups, supporting companies, government agencies)

10:50 – 10:55

Video Message

Yuriko Koike, Governor of Tokyo

10:55 – 11:05

Break

11:05 – 11:30

Panel

Panel Discussion – Expectations for the JASA Launch

Google: Laurie Richardson, VP Trust & Safety
Trend Micro: Akihiko Omikawa, Vice President
Japan Trust & Safety Association (JTSA): Kiyotaka Tanaka, Director and Secretary General (Moderator)

11:30 – 12:00

Overseas Case Sharing

Cifas, UK: Mike Haley, Chief Executive
National Anti-Scam Centre (NASC), Australia: Jayde Richmond, General Manager (Online)
United Nations Office on Drugs and Crime (UNODC), Regional Office for Southeast Asia and the Pacific: Gen Nakatomi, Programme Development Officer

12:00 – 13:00

Networking Lunch (refreshments provided at the venue)

Afternoon Session

Afternoon Sessions

13:00 – 13:25

Current State of Scams Globally and in Japan

Trend Micro Incorporated: Kenichiro Motono, Chief Analyst, Consumer Solution Expert Department
Global Anti-Scam Alliance (GASA): Brian Hanley, Asia and Pacific Director

13:25 – 13:50

The Scam Kill Chain and the Forefront of Countermeasures

LY Corporation: Kentaro Matsumoto, Lead, Policy & Public Affairs, Governance Domain
Japan Trust & Safety Association (JTSA): Kiyotaka Tanaka, Director and Secretary General (Moderator)

13:50 – 14:40

Panel 01

Healthy Information Distribution in the Digital Space and Public-Private Partnership

Ministry of Internal Affairs and Communications: Yasuyuki Ishitani, Director, Information Distribution Promotion Division
Japan Interactive Advertising Association (JIAA): Kazuto Okazaki, Secretary General
Google: Dipanjan Chaudhuri, Industry Relations APAC Lead
Meta: Chiho Horiuchi, Head of Public Policy
JASA Secretariat: Yuki Kubodera (Moderator)

14:40 – 14:55

Coffee Break

14:55 – 15:45

Panel 02

Preventive Measures Against Target Isolation from Induction Tactics

National Police Agency: Fumi Kojima, Head of Special Scam Countermeasures Office, Organized Crime Investigation Division 2
Rissho University: Kimiaki Nishida, Professor, Faculty of Psychology
Tobila Systems, Inc.: Yutaka Tsuge, Security Researcher
Mizuho Financial Group, Inc.: Tsukasa Takeuchi, Vice President, Cyber Security Department
Trend Micro Incorporated: Tsuyoshi Kino, Director, JP Consumer Business Promotion (Moderator)

15:45 – 16:35

Panel 03

Understanding Victim Psychology and Effective Awareness-Raising

NACS: Noriaki Niwa, Vice President
Japan Cybercrime Control Center (JC3): Taiji Watanabe, Secretary General
TikTok: Akssenya Beedassy, Outreach & Partnerships, Trust & Safety
Rissho University: Kimiaki Nishida, Professor, Faculty of Psychology (Moderator)

16:35 – 16:50

Coffee Break

16:50 – 17:40

Panel 04

Issues in Payment-Side Countermeasures and the Necessity of Early Information Sharing

Financial Services Agency: Yugo Kobayashi, Specialist Inspector
Global Signal Exchange (GSE): Lucien Taylor, CTO
Global Signal Exchange (GSE): Katie Miles, Operations Manager
Cifas: Sophie Lennox, Director of Products
Merpay, Inc.: Shinya Ueki, Senior Manager, Trust and Safety Program Management
Shigeru Yotoriyama, Retired Senior Commissioner, National Police Agency of Japan (Invited Researcher, Waseda Institute of the Policy of Social Safety, Waseda University) (Moderator)

17:40 – 17:55

The Future of JASA

Japan Trust & Safety Association (JTSA): Kiyotaka Tanaka, Director and Secretary General

17:55 – 18:00

Closing

Japan Trust & Safety Association (JTSA): Takahiro Matsuda, Vice Representative Director

18:00 – 18:55

Networking Reception

* Session times may shift slightly depending on progress.

Anti-Scam Conference Japan 2026

Event Overview

Morning Session 9:30 – 12:00

Afternoon Session 13:00 – 18:00

Program

Morning Session

Afternoon Session

Endorsement (in no particular order)

Global Partners

Register